Logo design for a velodrome's recent renaming and rebranding.
Final Logo Mark, Jerry Baker Memorial Velodrome
Preliminary concept sketch. The logo shape is a fusion of the letters, J and B with the shape of the velodrome in plan view. The B and J also capture the warmup circle, which is an easily identifiable feature of every track.
Logo useage guidelines. Due to the ad-hoc nature of the volunteer organization and variety of branding needs behind the Jerry Baker Memorial Velodrome, I left the logo flexible and easy to use.
Entry Banner collateral
Promotional stickers (disk wheel valve covers for those in the know)