General Nutrition Corporation, Reset

Project Description:
A whopping 5,200 GNC stores across North America needed a fresh feel—and all the vitamins in the world couldn’t do the trick. So in partnership with Robert Edson Swain, Inc., EDGE,LLC. & Tony Fisher, we developed new point-of-placement (POP) and end caps. Additionally, all graphics were improved throughout using vibrant colors, bold images and clear and concise text. Other work included: brochures, BOGO’s, hanging banners, window graphics, shadow boxes, icons, POP gondolas, shelf talkers and wall dressing. 
My Roles: Project Graphic Designer, print production.
Lead Designer: Robert Edson Swain & EDGE,LLC
Branding & Advertising: Tony Fisher Advertising
Location: Nationwide, 5200 stores