GNC Makeover

Retail design: new POP’s & End Cap’s were developed in partnership with Robert Edson Swain, Inc., EDGE,LLC. & Tony Fisher to bring a fresh look to GNC’s 5200 corporate and franchise retail stores across North America. All graphics were improved throughout. Vibrant colors, bold images and clear and concise text layout contributed to the success of the project. Other work included: brochures, BOGO’s, hanging banners, window graphics, shadow boxes, icons, POP gondolas, shelf talkers & wall dressing.

General Nutrition Corporation, Reset

Project Description:
A whopping 5,200 GNC stores across North America needed a fresh feel—and all the vitamins in the world couldn’t do the trick. So in partnership with Robert Edson Swain, Inc., EDGE,LLC. & Tony Fisher, we developed new point-of-placement (POP) and end caps. Additionally, all graphics were improved throughout using vibrant colors, bold images and clear and concise text. Other work included: brochures, BOGO’s, hanging banners, window graphics, shadow boxes, icons, POP gondolas, shelf talkers and wall dressing. 
My Roles: Project Graphic Designer, print production.
Lead Designer: Robert Edson Swain & EDGE,LLC  http://www.bobswain.com
Branding & Advertising: Tony Fisher Advertising
Location: Nationwide, 5200 stores